Hinrika Busemann joins the management of journaway

Hinrika Busemann joins the management of journaway

PRESS RELEASE FROM 10/13/2023

Hinrika Busemann (photo) is joining the journaway management team as the new CEO. Previously Commercial Director of a B2B destination agency in London, she will be responsible for Finance and Sales & Growth Management at journaway.

Hinrika Busemann has gained international sales and leadership experience within the tourism industry over the past 12 years. Most recently, the business administration graduate held the position of Commercial Director at DMC Tour Partner Group UK & Ireland. In this role, the Leer native and Londoner by choice managed various international teams and is familiar with the global tour operator and round trip market. As CEO of journaway, she is responsible for the entire growth management in German-speaking countries as well as in international markets in addition to the commercial focus.

"The round trip with dozens of individual components is one of the most complex product categories in tourism. With our tech platform, we want to further advance the digitalization of this segment as a dynamic technology leader," says Hinrika Busemann. "I am therefore delighted to become part of the successful team and to exploit the further high growth potential alongside Marco Behrends, Partner & Managing Director, and Benjamin Schmidt (CCO)."

"Hinrika's international experience will be a great added value for journaway's expansion into other countries," says Marco Behrends, who is looking forward to working with the leadership team.